Behaviours and Perceptions

Our work to cut the city’s carbon emissions is important and we need to educate and inspire others so we can work together to tackle climate change.

Our first step towards tackling the problem of climate change was to make sure that local people understand exactly what the challenge is and the difference that they could make.

To help us do this we needed to fully understand the beliefs and opinions of local people. So, we carried out a major piece of research in Newcastle. This gave us a comprehensive account of local perceptions, knowledge and awareness of climate change as well as the information and advice that local people needed to help them cut carbon emissions. We carried out 1,110 face-to-face interviews throughout the city and the aims of the research were to:

  • Assess Newcastle residents' awareness and perceptions of climate change.
  • Gauge resident’s knowledge of city council and partner interventions in relation to climate change.
  • Determine the extent to which residents believe they contribute to climate change, their current behaviours, and their willingness to potentially modify behaviours.
  • Measure utilisation of, and need for, climate change information and advice.
  • Determine how the above factors are influenced by demography, including possible influences of gender, age, geographical residence and ethnicity.

Download the results of our research (pdf, 870.18kb)

Future Energy Scenarios

Newcastle's Climate strategy has produced a scenario up to 2020. Have a look at the national challenge and use the Government's carbon pathways calculator to find a scenario that would put the UK on track to hit our 80% reduction in CO2 by 2050 from 1990 target:

Carbon Footprint of Procurement

The City Council is a major purchaser of goods and services, all of which have an associated environmental impact. In fact, 70% of our Carbon Footprint in 2011/12 was made up of emissions from the procurement activities.  In December 2012, the Council comissioned a consultancy, GHD, to undertake a Carbon Footprint of its supply chain. The detail is available below:

Download the NCC Carbon Footprint of Procurement Final Report (pdf, 1,037kb)